Perfect Renew Sample Redemption
Client: Laneige Singapore
Laneige Singapore rewarded their fans by giving Facebook vouchers to redeem samples
for its newly launched product line - Perfect Renew series. Through a 2-prong approach
of virality and Facebook sponsored ads, a total of 252 vouchers were redeemed in a
period of 2 weeks with a growth of 1032 new fans."
Client: HARAJUKU Street Style
The key objective of HARAJUKU Street Style fan page was to engage its fashion-oriented
community leading up to the event launch. Fashionista photo contest allowed users to
vote for their favourite Harajuku inspired outfits uploaded by fellow fans. In just 3
weeks, HARAJUKU Street Style saw a spike in their fan growth - an increase of 2189 new
What's Your Inner Party Animal?
Client: Wildlife Reserves Singapore (Night Safari)
“What's your inner party animal?” was a fun and engaging personality test
in aim to increase fans interaction on Wildlife Reserves Singapore's fan page. Users get
to answer 16 simple multiple choice questions to receive a descriptor based on one of the
nocturnal animals. The engagement level on its Facebook fan page rose by over 40%,
surpassing the expected level of 15%.
Client: F&N Magnolia
F&N Magnolia initiated a campaign to engage young parents to share
Learning Moments with their young children. A video competition served as the campaign's main
component - where close to 55 videos were compiled and then selected for voting. Engagement
increased by 56% during that period and the page gained closed to 6000 fans during the contest
irememberSG Malay Cup
Client: National Library Board Singapore
NLB approached us with the idea of creating a campaign in remembrance of Singapore's
participation in the Malay Cup. We came up with a story contest application that would
take participants on a trip down memory lane.
K-Pop Heal the World
Client: K-Pop Asia
Media Pop took charge of the 360 campaign for K-Pop Asia's Heal the World concert.
4,000 fans was achieved in a matter of weeks! The key to the campaign was constant updates
and information regarding ticketing information, fast replies to comments, and giveaway